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iPhone Price Index

Key Statistics

  • The price of the iPhone 13 is 81% higher ($437) on average around the world than the first iPhone models
  • In the US, the cost of iPhones has risen over 60% since launch in 2007, outstripping local purchasing power (42%) meaning an iPhone now costs $88 more in real terms
  • Around the world, flagship iPhones have risen an average of 7.75% per year in price, compared to purchasing power which has risen 3.75% per year
  • In real terms, that means an iPhone costs $154 more today than when it was originally launched for all people around the world
  • Residents in the UAE have seen iPhone prices rise the fastest of all countries compared to local inflation, with prices rising 110% faster
  • Residents of Ireland has seen prices fall by 29% in real terms, because of local inflation rates rising faster than iPhone price increases
  • The iPhone 13 is most expensive for people in India, who have to spend 14.75% of their yearly purchasing power to own one. In comparison, people in the US need to spend just 1.17% (the 4th lowest around the world)

Since its US launch in 2007 and subsequent years in other countries, iPhone prices have increased by 81% across the globe. This means that in 2021, the latest flagship iPhone model costs $437 more to buy in each of the 38 countries it's available in than it used to.

However, many countries have experienced inflation and growth in purchasing power in the years between, and our research shows that Apple have risen iPhone prices 26% higher than local inflation rates. This means that local affordability for a flagship iPhone costs people around the world $154 more in real terms than the first models they could purchase.

To track these changes, we created the iPhone Price Index to show the launch price of each flagship iPhone model across the world and how much the phones cost locally as a percentage of GDP (PPP) per capita. By going back to the first iPhone, we mapped where in the world each flagship phone has been most expensive, both through each year since launch and collectively.

The data shows just how much more expensive the iPhone has become in comparison to the rise in the cost of living on a local scale.

Use our interactive map below to find out how iPhone costs have changed country-to-country over the years. Note where in the world Apple prices have risen most from the viewpoint of the people who live there, and conversely, where the rising price of flagship iPhones haven’t been felt as harshly.

A few notes about our data model:

  • We worked out how much an iPhone costs in each country by multiplying its launch price by the changes in local GDP since.
  • We then compared that price to the 2021 launch price of the latest iPhone model (iPhone 13) to benchmark the difference. This allows us to see just how much more expensive the iPhone has become.
% Price Change After GDP (PPP)
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Further information on our data

  • GDP (PPP), as described by Investopedia, is "an economic theory that compares different countries' currencies through a "basket of goods" approach. According to this concept, two currencies are in equilibrium (at par) when a basket of goods is priced the same in both countries, taking into account the exchange rates."
  • The launch price for each iPhone model and year was taken from the local Apple store using a live page or the Wayback Machine.
  • For the 5 instances a price wasn't available, we were able to source the BBC, Engadget, Everyi and Macstories.
  • The price of each iPhone per year was then multiplied by the exchange rate to USD ($) for the average rate in that calendar year using
  • GDP (PPP) data was taken from the International Monetary Fund (2007 - 2021).
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