50 Photos In 50 Weeks — A Year At Self

Every Saturday morning, I write a summary of our current challenges, successes and failures at Self —and I send it to our shareholders, employees, advisors and even attorneys.

I also include a photo — a team selfie, an exceptional individual achievement, or just something funny. I got into this habit in Techstars, and have kept at it since March 2015.

When I talk to other CEOs and founders, most think I’m crazy for writing a weekly shareholder update. The truth is: I really enjoy the privilege. Not only do I get a unique, creative outlet, but the weekly updates accomplish three critical objectives:

1. Keep our shareholders updated
2. Keep the team cohesive as we grow
3. Keep the management team accountable by showcasing KPIs

The nice benefit of having all stakeholders up to date is that it saves me a ton of time. I can call any of our investors or advisors  —  and no matter how often I see them, they have near-perfect insight into Self.

January 2016

We signed our bank partner in November 2015, and we onboarded 10 customers into Self. In December 2015, we demo’d Self to regulators, but we were still waiting for approval in January 2016.

While we were waiting, we had two MIT externs for a month, who were A+.

February 2016

In February, we were still waiting for regulatory approval. However, we did receive our first check from our bank partner for our 10 customers. It was enough to buy our founding engineers, Victor and Drew, a cup of a coffee.

While we were waiting for approval, we added a feature that allows us to record all emails, text messages, chats and phone calls.

March 2016

We finally launched in 43 states . By March 4, we had 80 active customers. Being based in Austin, we printed some t-shirts for SXSW. At the time, we thought it was hilarious.

April 2016

In April, we participated in a behavioral economics workshop with Dan Ariely. It was awesome. Drew, pictured below, has been the primary software architect of our banking core. Drew is A+. While in the workshop, I shot a photo of Intuit’s mission statement (last photo).

May 2016

We had just 380 active accounts. Not good. The credit builder account was too expensive at $97/month and we needed to adjust the price. We moved to a new office in May.

June 2016

Our Plaid integration went live — which allows customers to no longer remember their bank account details (routing and account numbers). A partner also sent us a huge stream of traffic over a week and we ended June 2016 with 882 accounts. Price is still too expensive $97/month.

July 2016

Self is now available in 47 states. I attended the Credit Building Symposium and was able to spend some quality time with various regulators and non-profit organizations. We ended July 2016 with 1,145 accounts. Price is still $97/month.

August 2016

We updated the customer dashboard and got a new awesome investor in Washington, DC. The highlight for August was finally seeing customers have huge credit score improvements (35 points!). We ended August 2016 with 1,453 accounts. Price is still $97/month.

September 2016

On September 2, we celebrated the $48.50/month credit builder account finally going live. Huge positive response from customers — and we’re confident we’re close to product-market fit. We ended September 2016 with 1,940 accounts.

October 2016

In October, I attended Money2020. We installed a TV with Geckoboard to display KPIs in the office. Our customer success team (John and Travis pictured), did an amazing job scaling. We ended October 2016 with 3,882 accounts.

November 2016

In November, a new engineer, Alon, joined our team. I also spoke at a banking conference. Victor, our head of engineering, and credit builder account customer #1 completed his 12-month CD on November 20, 2016 with $1,101.10. We ended November 2016 with 5,100 accounts.

December 2016

December has been a huge surprise — we’re averaging nearly 80 accounts/day. Our net promoter score (NPS) has also been increasing — pictured below for December at 69.77. We will end December 2016 with over 7,100 active accounts.

Conclusion

In 2016, Self has grown from:

• 10 active customers in January 2016 to over 7,000 active customers in December 2016
• Opening 0 accounts/day to opening 80 accounts/day
• 6 employees to 13 employees

We have big plans for 2017. If you’re interested in being part of helping people start their financial journey, visit Self careers or email us at careers@self.inc.

Now, back to writing my weekly update :)

About the Author

James Garvey is the CEO and co-founder of Self Financial Self can help people start their financial journey with a savings plan that builds credit.